This article originates from FG Magazine, written by Alessandra Frega
Business of Luxury: a Philanthropic Power?
MILAN, Italy — If you want to be “à la mode”, you have to be “luxury” today. What is luxury? Luxury is not just a multiple (semantic) meaning word, but a real social psychological question. A different and global way to interpret a product, a brand or a business. In this article we will try to clarify the main foundations of luxury.
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